Average selling price (ASP)

Average selling price is the average price at which a product or service is sold across all transactions over a given period.

Average Selling Price (ASP) is the mean price at which a product or service is sold, calculated by dividing total revenue by the number of units sold. Tracking ASP helps identify pricing trends and the impact of discounts or upsells.

Example: A SaaS company sells 200 subscriptions in a quarter for a total of $60,000. The ASP is $300 per subscription.

Where this fits in Hyperline

Billing

Related topics

Average deal sizeAnnual contract value (ACV)Sales-led growth (SLG)DiscountB2B pricing

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