Sales-led growth (SLG)
Sales-led growth is a go-to-market strategy where the sales team drives customer acquisition and revenue growth.
Sales-led growth (SLG) is a traditional B2B model where a dedicated sales team is responsible for prospecting, qualifying, and closing deals. It relies on human relationships and outbound motions rather than product self-service.
Example: An enterprise software company uses an outbound sales team to identify Fortune 500 prospects, run product demos, negotiate contracts, and close six-figure deals, with the sales rep guiding the entire buying journey.
