How Praiz uses Hyperline to run billing without engineering

A single plan and a lesson from Aircall

Praiz is a sales coaching platform launched in 2021. The product records commercial calls, pinpoints coaching opportunities, and simplifies the task of writing meeting summaries for sales teams. Arthur, co-founder and CEO, led the pricing strategy from the start, and his vision was clear: simplicity. Praiz sells a single plan: €30 per user per month on an annual subscription, €40 month-to-month.

Arthur knew what billing could cost a company. As an early employee at Aircall, leading Customer Onboarding, he saw the team build its own billing system in-house. Far from the core business, the project turned into a painful and time-consuming ordeal. He decided not to make the same mistake at Praiz.

“We knew we needed to automate billing and payment collection from day one.”

Two billing tools, the same problems

The team first chose Stripe for payments and billing. The integration consumed several days of tech team time for what Arthur considered a very simple use case. The first invoices contained errors, and subscription management lacked features. The cost stung even more: by the time Arthur had his third customer, Stripe was already costing too much and eating into margins.

“With the various product components - Stripe Payment, Billing, and Tax - I didn’t know how much we were giving to Stripe each month. We were taken by surprise. One day, I did the math and realized it was more than 2% of our monthly revenue. An absurdity.”

Praiz then turned to Chargebee, a market leader. The experience disappointed from the start: the tool was even more complex, seemed built for larger companies, and repeated the same issues of high costs and an even longer integration.

“At Praiz, we want our CTO and the tech team to focus on our solution’s development, not get overloaded with billing problems. Stripe billing and Chargebee were too complicated, time-consuming, and expensive for our needs.”

An early bet on Hyperline

Frustrated by two unsuccessful attempts, Arthur wanted a solution that would radically simplify billing management at Praiz. He stumbled upon a message in a Slack community for business operators, and in February 2023 he started conversations with Lucas. After brief exchanges and a sneak peek at a demo, Praiz became one of Hyperline’s early beta testers, guided by confidence in the product vision.

The switch from Stripe Billing went smoothly, with dedicated support from the team. Arthur found the transition remarkably easy and the process reassuring. Within hours, he had configured his pricing model and started to bill customers.

Billing without the tech team

Praiz now fully relies on Hyperline as their all-in-one billing platform to charge over 100 sales teams. The no-code interface lets team members without technical backgrounds handle billing independently: Arthur, who comes from an Ops background, manages subscriptions, invoices, and pricing on his own.

Pricing changes take a single click, which pushes the team to experiment.

“We are currently testing a second plan. We realized it’s so easy to do with Hyperline that we didn’t want to miss out on exploring new possibilities!”

Invoices now meet legal requirements and reflect the Praiz brand. Hyperline’s hosted pages, a customer portal and a checkout page, give end users a seamless experience, and the team is integrating them into the product.

In six months, billing at Praiz went from headache to non-subject, and the team got its time back for what truly matters: helping sales teams thrive.

“Thanks to Hyperline, no one talks about billing hassles anymore, and that’s the best result!”