Usage analytics
Usage analytics tracks how customers interact with a product to identify adoption patterns, feature usage, and opportunities for upsell or intervention.
Usage analytics captures data on how customers use a product, including which features they use, how frequently, and at what volume. This data drives billing accuracy in usage-based models and informs customer success and product decisions.
Example: A SaaS company uses usage analytics to find that customers who use three or more integrations have a 60% lower churn rate. This insight drives a new onboarding sequence designed to encourage early integration adoption.
