Revenue analytics

Revenue analytics involves the analysis of financial data to gain insights into a company's income, expenses, and overall financial health. In the subscription business, it includes metrics like Average Revenue Per User (ARPU) and Customer Lifetime Value (CLV). These metrics help businesses make informed decisions about pricing, marketing strategies, and customer acquisition.

Imagine a subscription-based streaming platform, they might use revenue analytics to identify which content genres generate the highest revenue per user, allowing them to focus on creating more popular content.