Product-led growth (PLG)
Product-led growth is a go-to-market strategy where the product itself drives user acquisition, conversion, and expansion.
Product-led growth (PLG) is a business strategy where the product is the primary driver of customer acquisition, activation, and retention. Users discover the product through free trials or freemium tiers, experience value directly, and upgrade without requiring a sales-led process.
Example: Slack grew primarily through PLG: teams adopted it organically, experienced its value for free, and eventually converted to paid plans as usage scaled, with minimal involvement from a traditional sales team.
