Grandfathering

Grandfathering involves allowing existing customers to continue using a service at their current pricing or plan structure, even as new customers face updated rates or offerings. This is a way to reward loyalty and maintain customer satisfaction. It's a crucial customer retention strategy.

Imagine a software company introduces a new pricing. Existing customers are "grandfathered" in, meaning they can continue using the service at their original price, while new customers pay the updated rate.