Bundle pricing
Bundle pricing is a strategy that packages multiple products or services together and sells them at a single combined price.
Bundle pricing groups two or more products into a single offer, simplifying the buying decision and often increasing perceived value. It is widely used in SaaS to drive adoption of multiple features.
Example: A project management tool offers a Starter bundle (task management + time tracking) at $29/month and a Pro bundle (all features + integrations) at $79/month, encouraging customers to commit to a broader set of tools.
