What is SKU management ?
SKU management is the process of creating, organizing, and maintaining product identifiers across the catalog to ensure accurate billing, reporting, and inventory control.
SKU management ensures that every product and service offering has a unique, consistent identifier across all systems (CRM, CPQ, billing, ERP). Poor SKU management leads to billing errors, revenue leakage, and inaccurate financial reporting.
Example: A SaaS company with 50 SKUs across 10 plans, 30 add-ons, and 10 professional services packages uses a centralized product catalog to manage SKU creation, deprecation, and mapping across Salesforce, its billing platform, and NetSuite.
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