Revenue Operations (RevOps) breaks down silos between sales, marketing, finance, and customer success by creating unified processes, data, and tooling across the full customer lifecycle. The goal is to maximize revenue efficiency and predictability.

Example: A SaaS company creates a RevOps team to own the CRM, billing system, and reporting stack, ensuring that sales pipeline data, customer usage, and financial metrics are all aligned and accessible to every revenue-impacting team.