Flexible dunning goes beyond simple retry logic by allowing businesses to configure different dunning workflows for different customer types. High-value enterprise accounts may receive a personal call, while SMB accounts follow an automated email sequence.

Example: A SaaS company configures flexible dunning so that enterprise accounts with failed payments get a direct call from their account manager within 24 hours, while SMB customers receive an automated 3-email sequence over 14 days before account suspension.