Subscription fatigue occurs when customers feel overwhelmed by the number, complexity, or cost of their active subscriptions and begin canceling services they perceive as low value. It is a growing challenge for SaaS vendors competing for wallet share.

Example: A consumer who subscribes to 15 different SaaS tools begins auditing their spending and cancels 5 services they rarely use. SaaS vendors that fail to demonstrate ongoing value are most at risk of being cut during these reviews.