The renewal rate tracks how many expiring contracts are successfully renewed, either by count (logo renewal rate) or by value (revenue renewal rate). A high renewal rate indicates strong customer satisfaction and effective renewal management.

Example: A SaaS company has 200 contracts up for renewal in Q3. 178 are successfully renewed. The logo renewal rate is 89%. If those 178 contracts represent $890,000 of the $1,000,000 at risk, the revenue renewal rate is also 89%.