What is net negative churn ?

Net negative churn occurs when revenue gained from existing customers through expansion exceeds revenue lost from churn and downgrades.

Net negative churn means the business grows its recurring revenue from its existing customer base even after accounting for cancellations and downgrades. It is one of the strongest signals of a healthy SaaS business.

Example: A company loses $10,000 MRR from churned customers in a month but gains $18,000 MRR from upgrades and expansions among retained customers, resulting in net negative churn of -8%.

Related Topics

No items found.