What is a monetization model ?

A monetization model defines how a business generates revenue from its product or service.

A monetization model describes the strategy a company uses to turn its product value into revenue. Common models in SaaS include subscriptions, usage-based billing, freemium, and per-seat pricing, each with different implications for growth and cash flow.

Example: A developer tools company starts with a freemium monetization model to drive adoption, then converts power users to a usage-based paid tier, capturing revenue proportional to the value delivered.

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