About Default

Default is the inbound orchestration platform designed for revenue teams. It unifies inbound lead capture, AI-powered enrichment, smart routing, scheduling, and CRM synchronization into a single, no-code platform — eliminating the need for a patchwork of tools.

In the past six months, Default doubled ARR, unlocking a new phase of growth. As the company scales, building greater trust and transparency in its finance function has become a strategic priority, ensuring the same operational rigor behind the scenes as the platform delivers to its customers.

Pricing model

Default’s pricing combines a platform fee with license fees. Companies only pay for users directly tied to revenue activity — like receiving meetings, owning CRM accounts, or being part of workflows — while editor seats remain free. Larger teams can switch to custom enterprise plans.

Legacy tools slowing down business and deal signatures

In its early days, Default relied on Salesbricks to invoice its first customers. The tool was simple enough and, as George, Founding GTM at Default, recalls: “Overall, it worked.” At that time, billing was not a priority. “We just wanted something a bit more professional than sending a Google Doc, and that was it.”

As the company grew, billing requirements quickly became more complex. The team needed to manage renewals, hybrid pricing models combining platform fees and seat-based pricing, and more advanced processes. To address this, Default later tried Sequence, a newer player in the market. While the product had an elegant design, it didn’t fully match the team’s workflows or growing needs, which led to extra workarounds to cover some gaps.

Among the challenges they encountered:

• No ability to add a free trial period at the start of a subscription
• Limited flexibility on billing periods, restricted to predefined intervals (monthly, annually, etc.)
• Lack of real-time visibility on key revenue metrics, including ARR
• Limited CRM integration experience

These limitations eventually started to slow the team down, especially when proposals sent for signature didn’t always flow back into the system as expected. Over time, confidence in the setup weakened, and the team began looking for a more scalable solution that could serve as a reliable source of truth.

Choosing Hyperline

Faced with ongoing limitations and frustrations, the team at Default felt the urgency to switch tools. That’s when Stan, Head of Growth at Default, came across Hyperline and began exploring the platform in self-serve. “Out of curiosity, I tested the product and immediately saw how simple and intuitive it felt. What really stood out was having access to key revenue metrics — like ARR — in real time, which is critical for me as a Growth leader.”

Several follow-up meetings confirmed that Hyperline could handle Default’s use cases and address the gaps left by previous tools. Hyperline checked every box:

• Flexible billing periods
• Smooth and seamless CRM integration
• Real-time revenue metrics, including ARR
• Robust, reliable platform
• Easy management of renewals and prorations
• Responsive support

To stay focused on business and product growth while ensuring a smooth transition, Default chose a fully managed migration with Hyperline’s onboarding team. A few weeks later — and without mobilizing internal resources — the team was ready to bill customers through Hyperline and regain confidence in this core part of their business.

A more robust and scalable platform: Hyperline

Switching to Hyperline allowed Default to rely on a robust platform that could scale with them—and even help accelerate their growth. “We finally found a solution we can trust, one that will support us from $1M to $100M in ARR,” says George.

From a product perspective, George highlights having all the features he needs to send quotes, manage subscriptions, handle renewals, and everything in between.

“What’s game-changing with Hyperline isn’t one specific feature, it’s the overall experience. The platform is designed to cover every use case — even edge cases. I never worry, because I know it’s flexible enough to meet all our needs.”

Today, the Default team works seamlessly in Hyperline — whether directly in the platform or through Salesforce — benefiting from a clean, intuitive interface.

Collaboration with Hyperline’s customer success team has also been a strong point, both during implementation and day-to-day. “The Hyperline team is incredible — it feels like we’re on the same team. They’re always helping us find better ways to do things.”

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