When it comes to scaling your SaaS startup, choosing the right tools can make all the difference in managing growth effectively. One crucial tool is HubSpot CPQ, which streamlines the quoting and sales process by automating quote configuration for each customer.
While HubSpot CPQ is a solid option, it might not be the perfect fit for every startup. That's why we're exploring some of the best HubSpot CPQ alternatives for 2025, giving you a comprehensive view of what's available and helping you find the right solution for your business.
What is HubSpot CPQ?
HubSpot CPQ (Configure, Price, Quote) is a software solution that helps businesses streamline their sales processes by automating quote creation, managing pricing, and configuring products or services. Among the many benefits of CPQ software, HubSpot CPQ is fully integrated with HubSpot CRM, making it a convenient choice for teams already using HubSpot for their marketing and sales needs.
What are the pros of HubSpot CPQ?
Seamless integration with HubSpot CRM: If your startup already relies on HubSpot's CRM, using HubSpot CPQ can be a no-brainer. The integration is smooth, ensuring that your sales team has all the data they need at their fingertips.
User-friendly interface: HubSpot is known for its intuitive and user-friendly design, and the CPQ tool is no exception. Your team won't need extensive training to get started.
Customizable: HubSpot CPQ offers a degree of customization that allows you to tailor the tool to fit your specific needs, whether you're selling simple subscriptions or complex service packages.
What are the cons of HubSpot CPQ?
Limited advanced features: While HubSpot CPQ covers the basics well, it may lack some advanced features that larger or more complex businesses might require.
Pricing can add up: HubSpot's pricing is steep for early startups and can become even steeper, especially as your startup grows and you need to add more users or access additional features.
Dependency on HubSpot ecosystem: If you're not fully committed to HubSpot's ecosystem, you might find the CPQ tool less attractive, as it works best when used in conjunction with HubSpot's other offerings.
Top 5 HubSpot CPQ alternatives for SaaS in 2025
If you're exploring options beyond HubSpot CPQ, here are five alternatives that might better suit your needs:
1. Hyperline
What we love: Hyperline is a flexible billing and revenue management platform designed specifically for B2B SaaS businesses, automating CPQ, invoicing, and revenue recognition with one unified platform. The platform supports any type of pricing model, from simple flat fees to complex usage-based billing with pre-paid credits, tiered or packaged prices. Hyperline's CPQ solution integrates natively with your CRM, allowing sales teams to create quotes directly without leaving their workflow, with automated templates and granular approval rules. The platform acts as an orchestrator for payment providers, making it easier to use multiple payment processors like Stripe, GoCardless, and Airwallex depending on the country or payment method. Hyperline makes non-tech teams autonomous to manage the end-to-end billing process, with a very fast setup and high level of flexibility.
Challenges: The majority of Hyperline's customers today generate between €3 and €10 million in revenue, though the company is expanding to work with bigger companies that handle larger volumes of invoices.
Pricing: Hyperline offers flexible plans that scale with your business, and you can sign up for free to explore the platform in test mode.
2. Salesforce CPQ
What we love: Salesforce CPQ is a powerhouse, offering a comprehensive suite of features that can handle even the most complex sales processes. The integration with Salesforce CRM is also seamless, which is a huge plus. For businesses already using Salesforce, adding their CPQ is relatively intuitive.
Challenges: The platform can be quite overwhelming for smaller teams, and the cost can be prohibitive unless you're already invested in Salesforce's ecosystem.
Pricing: Salesforce CPQ is priced on a per-user basis, with additional costs for more advanced features and integrations.
3. Oracle CPQ
What we love: Oracle CPQ is built for scale, making it a great choice for companies that anticipate rapid growth. Being a part of the robust Oracle Cloud infrastructure means that it is enterprise-grade, high-performing, and secure. It offers robust analytics and reporting tools that provide deep insights into your sales processes.
Challenges: Oracle CPQ might be overkill for SaaS startups, and the implementation process can be frustratingly complex and time-consuming.
Pricing: Oracle CPQ pricing varies based on your specific needs and the size of your team, so it's best to contact them directly for a quote.
4. CloudSense
What we love: CloudSense CPQ is perfect for communications and tech providers looking to streamline how they manage and sell complex B2B products and services. There's no need for customizations, thanks to a built-in sales journey that's ready to go. It's an all-in-one system that gives you a clear, end-to-end view of your operations.
Challenges: The sales structure provided by the platform can limit businesses' processes and force them to adapt to the solution. Plus, CloudSense may be too complex for very small startups, and the initial setup can be resource-intensive.
Pricing: Pricing for CloudSense is based on the scale of your operations and the features you require, with flexible plans available.
5. Conga CPQ
What we love: Conga CPQ ensures compliance with industry regulations, manages intricate pricing structures, and accelerates the quote-to-cash cycle. Conga CPQ has many integration capabilities and user-friendly interface, which helps businesses enhance efficiency, reduce errors, and deliver a seamless customer experience.
Challenges: The initial setup for Conga can take significant amounts of time.
Pricing: Conga CPQ's pricing is based on your specific needs and the size of your team, so it's best to contact them directly for a quote.
Choosing the right CPQ for your SaaS startup
Selecting the right CPQ tool for your SaaS startup comes down to your specific needs, budget, and the complexity of your sales processes.
If you're looking for a modern, flexible solution that goes beyond traditional CPQ by automating the entire quote-to-cash process, Hyperline offers a compelling alternative. It streamlines the CPQ process through automation, reducing errors and speeding up quote generation, with seamless integration into CRM and ERP systems to ensure real-time data access. For startups already using HubSpot and prioritizing easy integrations, HubSpot CPQ might still be the best choice. But if you need more advanced features, better automation of your entire revenue workflow, or want a platform built specifically for modern SaaS pricing models, exploring these alternatives could be the key to optimizing your sales process and driving growth.
Take the time to evaluate your options, considering factors like ease of use, integration capabilities, pricing flexibility, support for complex pricing models, and the level of support offered. With the right CPQ and billing solution in place, your startup will be well-equipped to handle the challenges of scaling, ensuring that your sales and revenue processes are as efficient and effective as possible.