Summary
Manual billing processes silently drain 4 to 5% of total revenue. For a B2B company with €10M in revenue, that represents €400,000 to €500,000 lost per year. Average DSO reaches 67 days while companies typically offer 28-day terms, creating a 39-day cash flow gap that stifles growth.
Hyperline solves this problem by connecting your CRM (Attio, HubSpot, Salesforce), your electronic signature tools (DocuSign, PandaDoc, HelloSign), your payment systems (Stripe, GoCardless, Mollie), and your accounting software (QuickBooks, Pennylane, Xero). Companies automate up to 95% of their billing tasks, reduce their DSO by 15 to 30 days, and deploy in 1 to 2 weeks.
What is CPQ and Contract-to-Cash automation?
CPQ (Configure, Price, Quote) combined with contract-to-cash represents the end-to-end process, from quote creation to revenue collection and accounting.
For B2B SaaS companies, a true contract-to-cash automation platform must:
- Generate accurate quotes with pricing rule validation
- Manage approval workflows for complex deals
- Extract data from signed contracts (DocuSign, Yousign)
- Listen to your CRM (Attio, HubSpot, Salesforce) and trigger workflows when deals move to "Closed-Won"
- Automatically generate and send invoices via your payment system
- Automate follow-ups and reminders without manual intervention
- Sync all transactions to your accounting software for revenue recognition and reconciliation
- Manage approvals and exceptions via configurable workflows
Many tools claim to do "quote-to-cash" but stop at quote generation or CPQ. The real cash flow work billing, follow-ups, reconciliation remains manual. This is where revenue leakage occurs.
The Hidden Cost of Disconnected Systems
When your CRM, electronic signature tool, billing system, and accounting software don't communicate with each other, you create billing delays, data entry errors, lost invoices, and bad debt write offs.
Most mid-market B2B companies still manage their accounts receivable on spreadsheets, manual copy-paste, and ad-hoc emails for follow-ups. This is what makes the integration between Attio/HubSpot/Salesforce + DocuSign + Stripe/GoCardless + QuickBooks/Pennylane via Hyperline so powerful.
What Makes Hyperline Different
Hyperline is a comprehensive billing automation platform that connects your CRM, electronic signature tools, payment systems, and accounting software into a single revenue pipeline.
Key Capabilities of Hyperline
Total pricing model flexibility: Hyperline supports any pricing model (flat fee, per seat, usage-based, tiered, hybrid). The platform can ingest raw usage data via database connectors, API, or CSV files and automatically calculate the amount to invoice.
Native integrations: CRMs (Attio, HubSpot, Salesforce), payments (Stripe, GoCardless, Mollie, Airwallex), accounting (QuickBooks, Pennylane), electronic signature (DocuSign, Yousign), communication (Slack), data (BigQuery, Snowflake, PostgreSQL, MongoDB).
Team autonomy: Unlike traditional platforms that require engineering intervention, Hyperline makes finance, sales, and ops teams autonomous. Customers report a 90% reduction in time spent on billing.
End-to-End Flow: How Hyperline Manages the Cycle from Signature to Payment
Quote Generation and CPQ Management
Hyperline provides a native widget integrated directly into your CRM. Your sales teams can create branded quotes in seconds, automatically apply pricing rules, submit for approval according to configurable rules, and send to the customer with integrated electronic signature.
Instant Ingestion of Signed Contracts
When a contract is signed, Hyperline automatically detects the signature and extracts the details (customer information, pricing, payment terms, billing cadence). It creates or updates the customer in your payment system and syncs to your CRM and accounting software.
Automatic Invoice Generation
When a deal moves to "Closed-Won," Hyperline automatically generates an invoice based on the signed contract terms, sends it via your payment system, and syncs to your accounting software.
Intelligent Follow-ups
Hyperline schedules automatic reminders, escalates tone if payments are late, proposes payment plans, and sends notifications on key events.
Real-time Accounting Synchronization
Every transaction is automatically synced to your accounting software with revenue recognition according to contract terms.
Why Attio is the Ideal CRM for Modern CPQ Automation
Attio positions itself as the next-generation AI-native CRM, built specifically for modern go-to-market teams.
Unmatched Data Flexibility
Unlike legacy CRMs with rigid structures, Attio offers custom objects, configurable attributes, and impressive scalability (millions of records with <50ms latency). This flexibility means you can model exactly your sales and billing process.
Native Email and Calendar Integration
Attio automatically syncs your emails and calendars from onboarding, creating profiles for your contacts and enriching their data in real-time. Your salespeople don't have to think about "updating the CRM."
The Hyperline + Attio Integration (Available January 2026)
Hyperline is building a deep native integration with Attio:
- Integrated record action: manage quotes, subscriptions, and billing without leaving Attio
- Granular bidirectional synchronization: customize which objects are synced and in which direction
- Always up-to-date data: invoice status and payment history visible in Attio
Why Attio Rather Than HubSpot or Salesforce?
For startups and scale-ups:
- Fast setup: operational in days, not months
- Affordable pricing: starting at $29/user/month
- Modern and intuitive: interface built for 2026
- Flexible by design: adapts to your process
- AI native: built to work with artificial intelligence
Implementation in 1 to 2 Weeks
Unlike traditional platforms that require 3 to 6 months, Hyperline deploys in 1 to 2 weeks.
Week 1: connecting CRM, electronic signature tools, payment systems, and accounting software, mapping fields, defining approval rules, and configuring pricing models.
Week 2: testing on complete deals, adjusting workflows, and activating in production.
Hyperline provides live chat with the team, calls with a solution engineer, and migration assistance. Enterprise customers benefit from a dedicated Onboarding Manager and priority Slack channel.
Hyperline's Impact on Cash Flow and Operations
Companies using Hyperline typically see:
- 95%+ automation of billing workflows
- 70 to 90% reduction in billing delays
- 3 to 7% recovery of previously missed revenue
- 15 to 30 days reduction in DSO
- 20 to 30 hours saved per person per month
- 2× faster for dispute resolution
Hyperline today serves more than 150 companies (Default, navattic, Lemlist, Connectd, Pinpoint, Lokki, Malou, ScorePlay, Gladia, Formance, Infinit, Veesion, Qobra, Ocus) and has multiplied its customer base by 20 in 18 months.
**Testimonials:
Jérémy G.**
What do you like best about Hyperline?
Hyperline makes quoting easy and self-serve, which is a big win for our product-led B2B business like us .
It connects smoothly with our CRM (Attio), so our sales team can create quotes with multiple pricing options, different trials, and clear end dates without friction.
The onboarding was quick, and our team adopted it right away.
The Slack support is so cool, when we run into a question or small issue, the Hyperline team replies almost instantly. It feels like having them right inside our workspace.
Why finance teams choose Hyperline ?
Finance teams choose Hyperline because it serves growing B2B SaaS companies, implements in 1–2 weeks, automates with intelligent workflows, offers deep native integrations, and gives complete pricing flexibility, unlike traditional AR platforms built for large enterprises or lightweight tools aimed at small businesses with slower setup, limited automation, partial integrations, and constrained pricing options.
Start Automating Your CPQ with Hyperline
Every month with a manual spreadsheet-based process, you leave 3 to 7% of revenue on the table and wait an additional 15 to 30 days to collect your cash.
Getting started with Hyperline:
- Book a demo to see Hyperline with your stack (Attio/HubSpot/Salesforce + DocuSign + Stripe/GoCardless + QuickBooks/Pennylane)
- Launch a pilot to measure DSO reduction, time saved, and revenue recovered
- Deploy across your entire portfolio in 1 to 2 weeks
Conclusion
Contract-to-cash automation is no longer optional in 2025. With more than 50% of B2B invoices overdue and an average DSO of 60-67 days, manual processes are actively damaging your financial health.
Hyperline connects Attio, HubSpot, Salesforce, DocuSign, Stripe, GoCardless, QuickBooks, and Pennylane, automates 95% of billing tasks, supports all pricing models, and generates ROI from day one.