What is CPQ, and why does it matter?
CPQ stands for Configure, Price, Quote. It is the process that allows sales teams to quickly create accurate quotes for complex products or services.
A strong CPQ system helps sales reps:
- Configure the right combination of products or plans for each customer.
- Price them accurately using predefined rules, discounts, or usage-based models.
- Quote them instantly in a clear, professional format.
Without a proper CPQ, sales teams often rely on spreadsheets, manual calculations, or disconnected templates. This leads to errors, inconsistent pricing, and longer deal cycles.
The problem with a disconnected CPQ and billing system
Many CRMs, including HubSpot, provide basic quoting tools but don’t handle the full quote-to-cash process.
When your CPQ and billing systems aren’t connected, you end up with:
- Manual handoffs between sales and finance.
- Inconsistent data across quotes, contracts, and invoices.
- Delayed revenue recognition due to duplicate or missing information.
This disconnect forces teams to re-enter data multiple times, slowing down operations and increasing the risk of revenue leakage.
How Hyperline extends HubSpot
Hyperline integrates seamlessly with HubSpot, syncing customer, deal, and product data in real time. Every quote becomes an automated billing workflow with invoices, renewals, and payments handled instantly.
With Hyperline, sales teams can generate accurate quotes using predefined pricing rules, while finance teams benefit from automated invoicing and revenue reporting.
The result: faster deal cycles, cleaner data, and complete visibility from quote to revenue, all inside HubSpot.
Key benefits
- Unified CRM, CPQ, and billing experience.
- Faster quote-to-cash cycles with zero manual exports.
- Consistent and auditable pricing across all deals.
- Real-time revenue visibility for RevOps and finance teams.
CPQ that actually works for HubSpot users
Hyperline delivers a flexible CPQ engine built for SaaS and B2B companies using HubSpot daily.
It supports volume-based pricing, usage tiers, and hybrid models, all while syncing quotes, contracts, and invoices back into HubSpot automatically.
No more juggling between multiple systems. Your entire revenue process lives where your teams already work.
Who benefits
- SaaS and B2B teams with complex pricing structures.
- RevOps leaders who need control, automation, and clear revenue data.
- Finance teams who want a single source of truth for billing and payments.
Connect HubSpot and Hyperline in minutes
Integration takes only a few steps: connect your HubSpot account, sync your product catalog, and define your billing rules.
From the first deal, quotes and invoices are generated automatically, eliminating manual exports and missed revenue.