Usage-Based Value

From startup to scale: how Hyperline is reshaping the revenue management landscape

In our previous article, we explored Hyperline's technical capabilities and platform architecture. Now, we examine the company's remarkable market traction, competitive positioning, and what sets it apart in the increasingly crowded billing software market.

Scaling with growth: the Hyperline track record

Since its initial €4 million seed funding in June 2023 (led by Index Ventures with participation from notable angels including Nico Rosberg), Hyperline has experienced rapid adoption. In just 18 months, the company expanded its client base by more than 20 times, from a handful of early adopters to over 150 software and technology businesses worldwide.

In January 2025, Hyperline raised an additional €9.7 million seed extension, bringing total funding to €13.6 million (approximately $14 million). The company now serves customers generating up to $100 million in ARR across multiple sectors including AI, construction, healthcare, fintech, and hospitality. Clients operate in every currency and business model, billing customers worldwide.

This growth trajectory reflects not just product quality but the genuine pain point the platform addresses. As Lucas Bédout notes, "The market is crying out for a new kind of monetization platform. Demand for a more flexible, automated revenue management solution is growing fast, especially as people realize the gains of our platform within just a few weeks."

The competitive landscape: why platform choice matters

The billing and usage-based pricing software market includes various players, from legacy enterprise systems to modern API-first platforms. Hyperline positions itself distinctly within this landscape through several factors:

  • Speed of implementation: The one-week onboarding versus months-long integrations eliminates a major adoption barrier.
  • Flexibility without customization: Supporting complex pricing models natively rather than requiring custom development or integrators.
  • Time savings: The platform reduces billing operations from 2-3 days per month to just a few hours for companies generating €10 million in revenue.
  • All-in-one vision: Rather than focusing narrowly on specific billing aspects, Hyperline aims to be a single platform addressing all customer billing needs.

This comprehensive approach means companies aren't forced to stitch together multiple point solutions or build custom middleware to connect disparate systems.

The investor perspective: why Hyperline attracted top backing

Julia Andre, Partner at Index Ventures, provides insight into what makes Hyperline compelling from an investment standpoint: "Lucas is a special founder who is building Hyperline with an infectious sense of urgency and ambition. Together with Clément, he has formed a world-class team of fintech specialists whose combined track record of building products for small and medium businesses speaks for itself. This team is moving fast and responding to a real pain point faced every day by businesses."

The backing from notable angels tells its own story. Rodolphe Ardant and Guilhem Bellion (founders of Spendesk), Steve Avani (co-founder of Qonto), and even Nico Rosberg (Formula 1 World Champion) saw enough potential to invest. This diverse group of successful entrepreneurs and business leaders validates Hyperline's approach to solving a universal business challenge.

Real customer impact: beyond the marketing

Customer testimonials reveal the practical impact of switching to Hyperline. Jean-Louis Quéguiner, founder of Gladia and an 18-month customer, states: "As a customer for 18 months, I've watched Hyperline evolve, and its value proposition has only grown stronger. Hyperline has a very short integration process and succeeded in removing the billing burden I experienced in my previous experiences. It was an obvious decision for us, one of my best decisions as a founder."

Another customer captures a different dimension of value: "Switching to Hyperline had a bigger impact than expected, we finally have control over billing from a finance perspective." This reflects how Hyperline doesn't just automate processes, it fundamentally shifts who controls billing operations, empowering finance teams rather than making them dependent on engineering resources.

The sentiment that weekly billing reviews became "totally useless" after implementing Hyperline speaks to the platform's reliability. When automation works properly, it doesn't create new oversight burdens, it eliminates the need for constant intervention.

The team behind the platform

Hyperline's leadership team brings significant expertise from their time at prominent European tech companies. Lucas Bédout's experience as VP of Engineering at Spendesk, where he guided the tech team's growth from less than 10 employees to over 600, provides deep understanding of the challenges SaaS companies face when scaling.

Co-founder Clément Garbay, formerly Engineering Manager at Spendesk, complements this expertise. Together, they've assembled a team that includes fintech, engineering, and invoicing industry experts from companies like Pigment, Payhawk, and Payfit, all companies known for building sophisticated financial operations software.

This concentration of talent from successful European tech companies creates a knowledge base specifically attuned to the needs of growing B2B SaaS businesses. They understand not just the technical requirements but the operational realities of scaling revenue operations.

Market timing: why now for Hyperline?

Several converging trends make this moment particularly opportune for Hyperline's approach:

  • The rise of usage-based pricing: More B2B SaaS companies are adopting consumption-based models as customers demand alignment between costs and value received.
  • Revenue operations maturity: Companies increasingly recognize that revenue management is a strategic function requiring dedicated tools, not an afterthought to be handled with spreadsheets or makeshift solutions.
  • The European fintech ecosystem: The maturation of European B2B software creates both a talent pool of experts who understand these challenges and a customer base seeking modern solutions.
  • Integration expectations: Modern companies expect tools to connect seamlessly with their existing stack rather than requiring extensive custom development.
  • Speed as competitive advantage: In rapidly evolving markets, the ability to implement new pricing strategies quickly can be the difference between capturing or losing market share.

Looking forward: the revenue operations evolution

The trajectory of Hyperline reflects broader trends in B2B SaaS. Usage-based pricing continues gaining adoption as companies seek to align costs with value. Revenue operations are becoming increasingly automated, with AI playing a growing role in identifying optimization opportunities. The need for flexibility in pricing experiments and rapid market response has never been higher.

For companies evaluating their billing infrastructure, whether implementing their first system or replacing a legacy solution, the choice of platform has lasting implications. The right billing system doesn't just process transactions; it becomes a strategic asset that enables pricing experimentation, reduces revenue leakage, improves cash flow visibility, and frees teams to focus on growth rather than billing operations.

Strategic implications for B2B SaaS

Hyperline's approach suggests several important principles for any company serious about revenue operations:

  • Billing is a cross-functional concern: Solutions that serve only finance or only engineering will create organizational friction. The best platforms enable collaboration across teams.
  • Speed of implementation matters: Long integration timelines create risk and delay business value. Platforms that get companies live quickly have fundamental structural advantages.
  • Flexibility compounds over time: As pricing models evolve and business complexity increases, platforms that accommodate change without requiring re-engineering become exponentially more valuable.
  • Automation should enable autonomy: The goal isn't just to reduce manual work, it's to empower non-technical teams to manage their domains without constant engineering support.

Key takeaways

Hyperline represents a new generation of revenue management platforms built specifically for the complexities of modern B2B SaaS:

  • Real-time metering that handles millions of events with sub-second latency
  • Native support for any pricing model without custom development
  • One-week implementation versus months-long integrations
  • Cross-functional design that serves finance, sales, operations, and engineering
  • Comprehensive integration ecosystem connecting CRMs, payment providers, accounting tools, and data warehouses
  • Proven scale serving customers up to $100 million ARR across global markets
  • European compliance with GDPR, enterprise-grade security, and international invoicing

The bottom line

For SaaS businesses serious about usage-based billing, or any company seeking to modernize their revenue operations, Hyperline offers a compelling alternative to both legacy systems and build-it-yourself approaches. The platform's rapid growth and customer testimonials suggest it's delivering on its promise to make pricing and billing one of the simplest parts of running a company rather than one of the most complex.

As the industry continues evolving toward more sophisticated, consumption-based models, having billing infrastructure that can keep pace isn't just convenient, it's essential for competitive success. Hyperline's approach demonstrates that with the right platform, companies can embrace pricing complexity as a strategic advantage rather than an operational burden.

The company's trajectory, from a handful of early adopters to over 150 customers in 18 months, backed by €13.6 million from top-tier investors, suggests that the market agrees: there's significant demand for billing platforms that actually work the way modern B2B SaaS companies need them to.

Frequently asked questions

We're here to help with any questions you have about plans, pricing, and supported features.

My pricing is usage-based, is Hyperline a good solution?

Hyperline is usage-native, which means our platform can ingest raw usage-data (through database connectors, API or CSV files) and run calculations on your behalf to find the right amount to invoice for each customer. You can start without a single line of code in a few minutes.

Is Hyperline made for my business?

Hyperline is a modern monetization and billing platform, covering everything from contracts to payment collection. Our solution is designed for software companies worldwide with recurring business models facing pricing and billing challenges such as usage metering, pricing iterations, and limited integrations. Whether you're implementing your first billing system or scaling a late-stage operation, we can assist you.

How secure is Hyperline?

As secure as it can be. Ensuring compliance and data security to protect customer information is a top priority. Being an EU company, Hyperline handles all client data in accordance with GDPR and other EU regulations. Security is maintained at an Enterprise-grade level (SOC 2 certified, ISO 27001 in progress).

Can I test Hyperline for free?

Yes, you can sign up for free and explore the platform in test mode. Need more info? Request a demo.