The challenge of CPQ uutside the CRM
When CPQ tools are disconnected from CRM systems, teams face several issues:
- Manual data entry between systems
- Pricing errors and inconsistent quotes
- Slow approvals and deal delays
Sales teams need CPQ functionality embedded directly into their daily workflows.
Hyperline CPQ embedded in Attio
With the Hyperline Attio integration, sales teams can create and manage quotes directly from Attio deal records.
Hyperline CPQ supports:
- Complex pricing models
- Subscription and recurring billing logic
- Discounts, phases, and custom line items
All pricing logic is centralized in Hyperline while remaining accessible inside Attio.
Faster and more accurate quote creation
By generating quotes directly from the CRM, sales teams benefit from:
- Predefined pricing rules
- Automated calculations
- Reduced approval cycles
Quotes stay aligned with finance rules while remaining flexible for sales needs.
Automating the quote to cash workflow
Once a deal is marked as closed won in Attio, Hyperline can automatically:
- Create subscriptions
- Generate invoices
- Trigger billing and payment workflows
This automation removes manual steps between sales and finance and accelerates revenue recognition.
Visibility into revenue after the deal is closed
CPQ does not stop at quoting. With Hyperline, teams maintain visibility into:
- Active subscriptions
- Billing status
- Contract value and recurring revenue
This ensures sales, finance, and customer success share the same revenue view.
Conclusion
Hyperline brings CPQ and quote to cash automation directly into Attio, eliminating friction between sales execution and billing operations. By embedding pricing, quoting, and billing into CRM workflows, teams close deals faster and turn revenue into cash with less effort.
For companies using Attio and managing complex pricing models, Hyperline provides the CPQ foundation needed to scale.