The challenge with traditional billing solutions
Complexity and implementation time
Salesforce CPQ and billing are powerful, but that power comes with complexity. Implementation often requires specialized consultants, extensive customization, and months of configuration. As Hyperline founder and CEO Lucas Bédout explains, when companies scale beyond 200–300 customers, billing becomes time-consuming with daily operations requiring someone to check that everything is correct - pricing accuracy, invoice completeness, and payment reconciliation.
Traditional platforms like Chargebee and Recurly were built for an earlier era of SaaS. Today's businesses demand automation rather than manual invoice processing, payment reminders, and quote creation.
Limited flexibility for modern pricing models
The B2B SaaS landscape has evolved dramatically. Usage-based pricing, hybrid models combining seats and consumption, prepaid credits, and custom enterprise contracts have become the norm. While Salesforce CPQ can handle these scenarios, it often requires significant custom development and ongoing maintenance.
The Hyperline approach: built for modern SaaS
Comprehensive quote-to-cash in one platform
Hyperline provides a unified platform covering everything from CPQ to invoicing and revenue recognition, managing the entire revenue process from contracts to cash in the bank. Unlike fragmented solutions requiring multiple integrations, the platform handles recurring, usage-based, or custom billing in one place with automated invoicing and payment processing.
Native CRM integration that actually works
One of Salesforce CPQ's strengths is its native integration with Salesforce CRM. However, many SaaS companies don't use Salesforce - they use HubSpot or other CRMs. Hyperline offers seamless bi-directional synchronization with both Salesforce and HubSpot, automatically syncing companies, quotes, subscriptions, and invoices without manual effort or technical configuration.
More impressively, Hyperline provides a dedicated component that embeds directly into your CRM company pages, allowing teams to create quotes and manage subscriptions using Hyperline's full-featured UI without leaving their CRM. This keeps sales teams in their familiar environment while leveraging powerful billing capabilities.
True usage-based billing
Hyperline is "usage-native," meaning the platform can ingest raw usage data through database connectors, API, or CSV files and automatically calculate the correct invoice amount for each customer. This is critical for modern SaaS companies with consumption-based pricing.
The platform supports every pricing model imaginable: flat fees, per-seat pricing, add-ons, usage-based with prepaid credits, tiered pricing, and packaged prices. Companies can start without writing a single line of code.
Payment orchestration, not processing
Rather than being a payment processor, Hyperline acts as a payment orchestrator, positioning itself as the interface between companies and payment providers like Stripe, GoCardless, Airwallex, and Mollie. This eliminates the need to juggle between different tabs to interact with various payment processors, making it easier to use multiple providers depending on country or payment method.
The platform seamlessly connects with leading payment providers for credit card and direct debit payments, plus offline bank transfers.
Automated revenue recognition and compliance
For finance teams, revenue recognition is often a nightmare of spreadsheets and manual calculations. Hyperline automatically applies revenue recognition rules according to ASC 606 and IFRS 15 standards, managing real-time revenue recognition and allowing companies to track recognized and deferred revenues.
The platform automates revenue recognition to stay compliant and close the books faster, providing the audit trails and compliance documentation that finance teams need.
Speed to market
Hyperline claims to reduce time spent on billing by up to 90%, eliminating the need for external integrators. The platform is built for finance and operations teams to launch faster, with self-serve portals, real-time syncs, and checkout flows that teams can run without engineering support.
Compare this to Salesforce implementations that typically require SI partners and months of work.
Real-world success stories
Hyperline's customers include companies like Lokki, Malou, ScorePlay, Gladia, and Formance. Customer testimonials highlight the simplicity and efficiency:
“Transitioning to Hyperline has provided us with a much simpler, more efficient, and tailored billing experience.”
“Compared to other platforms, Hyperline made non-tech teams autonomous to manage the end-to-end billing process, with a very fast setup and high level of flexibility.”
Enterprise-grade security and compliance
Being an EU company, Hyperline handles all client data in accordance with GDPR and other EU regulations, maintaining enterprise-grade security with SOC 2 certification and ISO 27001 in progress.
Complete integration ecosystem
Hyperline connects billing to the tools teams already rely on: CRMs, ERPs, payment providers, analytics platforms, and data warehouses, keeping everything in sync - automated, accurate, and always up to date.
The platform integrates with:
- CRMs: Salesforce, HubSpot
- Accounting: Pennylane, Xero, NetSuite
- Payment: Stripe, Mollie, Airwallex, GoCardless
- Analytics: ChartMogul
- Data warehouses: Segment, PostgreSQL, BigQuery, Snowflake
- Operations: Zapier
Who should consider Hyperline?
Hyperline is particularly well-suited for:
- Growing SaaS companies (€3–10M revenue) that have outgrown basic billing solutions but don't need enterprise-level complexity
- Companies with complex pricing models, especially usage-based or hybrid subscription models
- Teams using HubSpot or non-Salesforce CRMs who want deep billing integration
- Finance teams seeking automated revenue recognition and compliance
- Companies prioritizing speed to market over extensive customization
The bottom line
Salesforce CPQ and billing remain powerful solutions for large enterprises with complex needs and existing Salesforce investments. However, for the modern, growth-stage SaaS company, platforms like Hyperline offer a compelling alternative: faster implementation, native flexibility for modern pricing models, true usage-based billing capabilities, automated revenue recognition, and a fraction of the complexity.
As the market continues to evolve, billing has transformed from a straightforward issue into a solution that requires automation and flexibility. With Hyperline's approach of automating CPQ, invoicing, and revenue recognition in one flexible platform, the company is establishing itself as the new standard for revenue management in modern SaaS businesses.
For companies evaluating their billing infrastructure, the question isn't whether Salesforce CPQ is powerful enough - it certainly is. The question is whether that power comes with more complexity than you need, and whether a purpose-built, modern alternative might get you to market faster with less overhead.