The RevOps problem: from deal data to revenue execution
Deals are created and tracked in the CRM. Revenue, however, is realized through pricing rules, contracts, and billing workflows.
When these responsibilities are not clearly separated, RevOps teams face operational friction between sales and finance.
Attio’s role in the RevOps workflow
Attio is used as a CRM to manage accounts, contacts, and deals. RevOps teams rely on Attio to centralize commercial context and sales activity.
Attio acts as the source of truth for deal data. It does not execute billing or revenue processes.
Where revenue operations begin
Revenue operations start once a deal needs to be translated into pricing and billing logic. This includes defining how customers are charged and how revenue is managed over time.
These responsibilities sit outside the scope of a CRM.
How Hyperline complements Attio
Hyperline is designed to handle the revenue layer that follows CRM activity. Hyperline focuses on pricing, billing, and revenue workflows.
This allows RevOps teams to connect deal data with revenue execution without overloading the CRM.
Hyperline as the revenue layer next to Attio
In a RevOps stack:
- Attio manages CRM data and deal context
- Hyperline manages pricing logic and billing workflows
Each system has a clear role. Ownership remains explicit across teams.
From deal creation to revenue workflows
A typical RevOps flow follows a simple structure:
- Deal information exists in Attio
- Revenue logic is managed in Hyperline
- Billing and revenue processes are centralized
This separation supports consistency between sales execution and financial operations.
Who benefits from the Attio + Hyperline setup
This setup supports teams that require clear RevOps ownership:
- RevOps teams managing end-to-end revenue processes
- Finance teams responsible for billing accuracy
- Sales teams focused on closing deals without operational friction
When this RevOps setup makes sense
Attio and Hyperline are often paired when:
- Pricing models are evolving or complex
- Revenue workflows require structure beyond CRM fields
- Sales and finance alignment is a priority
A clearer RevOps architecture
Modern RevOps teams design stacks based on responsibility, not tool consolidation. Attio and Hyperline together reflect this approach.
CRM and revenue platforms serve different purposes. Keeping them separate improves operational clarity.