Segment

Segment: the customer data platform powering personalization at scale

Segment, part of Twilio, is the world's leading customer data platform (CDP). It collects first-party data from every customer touchpoint, unifies it into a single customer profile, and routes it to 550+ destinations, from CRMs and data warehouses to marketing tools and analytics platforms. Used by Intuit, Domino's, Levi's, and thousands of growth-stage companies.

Hyperline × Segment: billing events as first-class customer data

By connecting Hyperline to Segment, billing events become part of your unified customer data, enriching profiles with subscription status, payment history, plan tier, and revenue signals that your growth, CS, and marketing teams can act on in real time across every tool in your stack.

• Subscription activations, upgrades, downgrades, and churn events sent to Segment automatically
• Revenue data enriched into customer profiles across all downstream tools
• Trigger personalized campaigns based on billing lifecycle events
• Full customer journey (from first touch to revenue) visible in a single platform