Northlane

Northlane - Pricing strategy for fast-growing tech

Northlane is a pricing strategy consultancy that helps fast-growing technology companies design, align on, and implement pricing as a core growth lever. Based in Amsterdam with operations across Europe, the firm has delivered over 100 pricing projects with a median sales velocity lift of 69%.

Their Pricing OS methodology takes companies from stakeholder alignment through framework design to building sustainable, team-owned pricing systems. Co-founded by Saagar Mehta, formerly of Simon-Kucher and Hg Capital, Northlane works with companies at every stage from venture to established. Notable clients include n8n, DeepL, Superhuman, and Synthesia, and the firm is trusted by Sequoia, Northzone, Lightspeed, and General Catalyst.