Expertise tags
Billing operations
Sales process design
Pricing
Johan van der Poel - pricing and product-led growth at Northlane
Johan van der Poel is the founder of Northlane, a pricing strategy consultancy for technology companies. Previously VP of Product-Led Growth at Mendix and Director at Simon-Kucher & Partners, he advises executives on growth and monetization strategies.
Based in the Netherlands and part of the Atomico Expert Network, Johan brings deep expertise in pricing design, packaging optimization, and the intersection of product-led growth and monetization that defines modern SaaS business models.