Expertise tags
GTM operations
Marketing & Sales
Clay - data enrichment and prospecting at scale
Clay is a GTM data platform that combines 50+ data providers, real-time web scraping, and AI to help sales teams automate research and personalize outbound at scale. Instead of manually toggling between enrichment tools, Clay runs waterfall queries across providers and returns the best available data for every contact and account.
Based in New York, Clay has become a core part of the modern GTM stack for teams that need accurate, up-to-date data to power personalized outreach. The platform connects directly to CRMs, outbound tools, and workflow systems to keep prospecting data fresh and actionable.