Expansion MRR

Expansion MRR is the additional monthly recurring revenue generated from existing customers through upsells, upgrades, or seat additions.

Expansion MRR tracks the incremental MRR gained from current customers in a given month, driven by plan upgrades, add-ons, or increased usage. It is a core component of calculating NRR and indicates the strength of land-and-expand motions.

Example: In March, 15 existing customers upgrade their plans or add seats, contributing a combined $8,500 in new MRR. This $8,500 is the Expansion MRR for March.