Expertise tags
GTM operations
Marketing & Sales
Martin Thomas - outbound and GTM infrastructure
Martin Thomas is co-founder of Architect Ops, a French collective specializing in Go-To-Market systems. Based in Lyon, he helps companies design the infrastructure behind their outbound motion — from copywriting and database creation to tooling and large-scale personalized campaigns.
His work also includes building the systems that connect outbound with the broader revenue stack, including CRM architecture, CPQ workflows, and GTM tooling integrations that support scalable pipeline generation.